Characteristics of a good market

Before we look at the characteristics of a good market, let us look at the meaning of the market. In this article, we will discuss the qualities that a good market should possess. In business, a market is a method that companies use to sell goods and services to a specific group of customers. The … Read more

Intangible Assets Examples and Valuation

Financial assets such as stocks, bonds, and debentures derive their value from contractual claims, they are considered tangible assets. It is possible for businesses to either create or acquire intangible assets. If a company creates this form of an asset, it will not appear on the balance sheet and they have no recorded book value. … Read more

Advantages of mobile advertising

There are different disadvantages and advantages of mobile advertising. Mobile advertising is the new gold mine online that many small businesses, large companies, religious groups, and non-profit organizations are taking advantage of today. This is mainly because the world is going online and if any business or organization lacks an online presence then it would … Read more

Dividend yield calculation, formula, and examples

The dividend yield is one of the market prospect ratios that is calculated by dividing a company’s total annual dividend payments by the stock’s current price. It is an important tool for stock valuation, especially for investors interested in buying income stocks. We will take a look at dividend yield calculation, formula, and examples. The … Read more

Why is content marketing important?

Why is content marketing important? In today’s world, content, media, and technology keep evolving and in regard to this, companies and brands are evolving how they market and showcase themselves. This evolution is most especially inspired by consumers who are currently looking beyond simple advertising tactics from brands. Customers now seem to crave more unique … Read more

Blockchain marketing strategy and benefits

Blockchain marketing has had a positive impact on marketing strategy effectiveness and, ultimately, firm performance through improved customer value propositions, increased sales revenue, lower costs, and higher profitability. Blockchain deployment has caused significant disruption in how marketers communicate with consumers, as well as how they manage marketing mix variables and marketing campaigns. In marketing, it … Read more

Brewery marketing: how to market beer

The brewing industry is one of the fastest-growing industries in the United States of America. While this expansion is great for the industry and the economy, the crowded marketplace makes it even more important to differentiate yourself and find authentic ways to grow your brand loyalty. To get you started, we’ve compiled a list of … Read more

Airdrop marketing campaign and promotion

Airdrops are a popular way for companies to fund their cryptocurrency ventures. These companies use a crypto airdrop marketing strategy that involves the free distribution of new cryptocurrency tokens in order to raise awareness and build communities quickly. By allowing users to trade their tokens, airdrops can also aid in the establishment of a token’s … Read more

Identity based marketing: pros and cons

Identity based marketing is an offshoot of the large-scale advancement in the marketing world, which has led many brands to develop consumer-specific marketing for their brands. Decades ago, marketing was not specialized and did not involve in-depth research before marketing to consumers. At that time, the leading marketing differentiators were based on traditional groupings such … Read more

Market Prospect Ratios Examples and Formula

Market prospect ratios are also known as market value ratios. They are key tools that investors use to assess the potential return of an investment. The most common market prospect ratio is the price-to-earnings (P/E) ratio, which measures the relationship between a company’s stock price and its earnings per share. There are many market value … Read more