Every business has a particular group of individuals who they consider the ideal consumer for their product or service. Lululemon is not an exception in this matter as they also have a particular demography they serve. Lululemon’s target market comprises females and males who earn a considerable income and are … Read more
In business, marketing plays a very important role in a company’s revenue generation because, without a proper marketing strategy, the company’s efforts wouldn’t be valued enough. Tim Hortons’ marketing strategies have helped to give the brand a competitive advantage in a highly competitive sector of the quick service restaurant segment. … Read more
Crypto asset management is the process of managing and overseeing your investments in cryptocurrencies; this can be done by yourself or through the help of a crypto fund manager. Because of its volatility, such as the bitcoin price plunge, it is best to use a crypto asset management company to … Read more
Every corporate organization in existence has individuals and organizations that have an impact on its operation and existence either directly or indirectly. These individuals or organizations are commonly referred to as stakeholders. Tesco stakeholders include its employees whom they refer to as colleagues, shareholders, company board, customers, suppliers, pressure groups, … Read more
Competition in the retail industry is very stiff, especially with the increasing globalization and expansion of most retail brands into several markets to enhance and increase their market share. Hence, a lot of companies employ different strategies in the bid to gain a competitive advantage in this ever-expanding free market. … Read more
Tesco PLC is a leading grocery retailer in the UK that serves millions of customers every week, both online and in stores. The company’s larger market share and its other strengths have contributed to the brand’s success which has helped to give it a competitive advantage over its competitors. However, … Read more
Every company that operates within the retail industry is largely dependent on sales for its revenue. Lululemon strategic sales is one of the product selling strategies used by the brand to increase sales by encouraging bulk purchases which consequently increases revenue. Here, we shall take a closer at what Lululemon’s … Read more
The value chain activity is comprised mainly of primary and secondary activities undertaken by business corporations when creating a product or service. These value chain activities generally progress from one stage to the other until the product or service created gets to the end-user or consumer. Understanding the various processes … Read more
Lululemon’s competitive advantages include its brand positioning as a specialist in the production of yoga wear, the high quality of its products, as well as its strong community of loyal customers. This business corporation was established in 1998 by Chip Wilson in Vancouver, Canada. When he established the brand, Chip … Read more
Costco’s competitive advantage of low-priced and high-quality products is influenced by its competitive strategy of cost leadership and product differentiation. The company traces its origin back to the establishment of the first wholesale club, Price Club by Sol Price in 1976 in San Diego, California. This was a novel retail … Read more
