5 reasons why marketing is important

In this article, we will be discussing 5 reasons why marketing is important in business. As a business owner, how you market your business or brand determines how successful your sales will be. You need to know what your customers want, and whether they will trust your products enough to purchase them. With marketing, you … Read more

Why email marketing is important for small business

There are several reasons why email marketing is important for small businesses. As a small business owner deciding where to invest your marketing money isn’t a decision, you joke with. You will need to attract new customers and keep your already existing clients coming back, and as a start-up or small business owner, you can’t … Read more

Why is goal setting important to inbound marketing?

Why is goal setting important to inbound marketing? There are several reasons for this. The inbound marketers that are successful set goals because goal setting is the first step to achieving business objectives. In business, the main reason why your customers are your customers is that you solve their concerns. Inbound marketing is basically the … Read more

How to market to moms

Marketing to mothers to purchase a product can be really dicey. A lot of brand influencers or marketers don’t know how to market to moms. This may not be a result of them not being good at their job, but the challenge of actually getting the attention of moms. Moms are the target audience for … Read more

Content marketing vs content strategy

The use of content marketing vs content strategy in business is a concept that is often treated as interchangeable but in actuality, they are rather distinct. In as much are these two concepts are different, they complement each other perfectly. In this article, we will be explaining the concept of content marketing vs content strategy … Read more

Bill of exchange and promissory note

There are basically 3 types of negotiable instruments, such as a cheque, bill of exchange, and promissory note. These negotiable instruments are signed documents containing a promise to pay a specific amount of money to the assignee or bearer at a specified date or on being demanded. Such financial instruments are transferrable in nature and … Read more

Debenture types, examples, features and risk

Debentures are types of bonds with some risks and advantageous features used by corporations and governments to raise funds. A typical debenture example is the treasury bonds and treasury bills. This type of bond is usually crucial for raising long-term debt capital. Technically, a debenture represents a document that either creates a debt or acknowledges … Read more