Crypto marketing strategy and campaigns

Cryptocurrency marketing is critical for the growth and success of businesses in this industry. No matter what industry you are in, a marketing strategy is essential. When it comes to initial coin offerings (ICOs) and cryptocurrency projects, developing a cohesive and effective marketing strategy is even more critical in the crypto ecosystem.

Before we get to know the different strategies in crypto marketing, it is essential that we get an understanding of what crypto marketing is. We will also take a look at the different ways to market your cryptocurrency.

What is crypto marketing?

Crypto marketing is the implementation of marketing and advertising efforts to increase awareness, acquire users, or drive growth for a cryptocurrency or blockchain-related product.

Traditional marketing strategies do not always work well for cryptocurrency-related products. Hence the need for this article, to showcase marketing strategies that are unique to crypto.

As you may be aware, the cryptocurrency market is already overcrowded, and to survive in this world, your coin requires a distinct and effective crypto marketing strategy.

If you don’t know what that is or how to market your coin, here are some suggestions of the best strategies to get you started.

Crypto Currency
Crypto marketing

Crypto marketing strategies: How to market your cryptocurrency

  1. Social media
  2. Email marketing
  3. Press release
  4. Bounty campaigns
  5. Airdrops campaigns
  6. Publish major events on calendars
  7. Podcasts
  8. Interviews
  9. Influencer marketing
  10. SEO
  11. Affiliate marketing
  12. Branding
  13. Telegram
  14. Direct messaging
  15. PR and media outreach
  16. Networking
  17. Web designs
  18. Crypto communities
  19. Paid promotions
  20. Reputation management
  21. Push notifications
  22. Kakao talk
  23. Ask Me Anything (AMA)
  24. Display campaigns
  25. PPC and banner advertising
  26. Maintain simplicity
  27. Seek the attention of the right publishers
  28. Tell a story to explain the benefits of your project
  29. ABC – Always Be Collecting Emails
  30. Frequent public communication is essential
  31. Craft a whitepaper
  32. Portray yourself as a thought leader in your industry
  33. Using referral programs
  34. Hire a crypto marketing company

Social media as a crypto marketing strategy

Crypto marketing campaigns are heavily reliant on the strength of social media communities. To spread the word about your project, your marketing team should use various social media platforms. You can interact with social media communities through a variety of channels, including:

  • Twitter
  • Tik Tok
  • Medium
  • Reddit
  • YouTube
  • Steemit
  • Instagram
  • Clubhouse


Positive sentiment about a cryptocurrency product on Twitter raises currency prices. Using Twitter strategically will help your audience learn about and participate in your cryptocurrency project.

Create a Twitter account for your project and keep your feed updated with current project news. To make your audience feel involved, keep them up to date on the progress of your product and service. You can also encourage your followers to visit other channels by including project-related links in your tweets.

When you look closely at the crypto industry, you’ll notice that there has been a slew of other Bitcoin alternatives that emerged over the years, and they were gradually making their mark on Twitter. If you are unfamiliar with this, you should seek the assistance of a professional social media marketing firm to get you started.

Tik Tok

Despite being the new kid on the block, TikTok has already stimulated the interest of cryptocurrency enthusiasts all over the world.

While the cryptocurrency community hasn’t fully embraced TikTok, we recommend getting in early to establish your account as a strong voice in the network.


Medium can be an excellent tool for explaining your project, disseminating news, and publishing anything you want to say to your audience. You can include a detailed explanation of how to buy your coin, which exchanges have it listed on, developments in your project, news updates, coin history, and so on.

The main difference between Medium and Twitter is that on Medium, you write an article like a full-fledged blog, whereas Twitter only allows 280 characters per tweet. So, you can use both Twitter and Medium for marketing by including a link to your Medium article in your tweets. You can drive traffic to your Medium account while also providing your audience with a tweet summary of the article.


Reddit is the world’s 15th most visited website and self-describes as the “front page of the internet.” Because the decentralized finance (DeFi) community spends a significant amount of time on Reddit, we’ve found it to be a particularly effective strategy for DeFi projects.


Nothing quite supports long-form video content like YouTube. Popular cryptocurrency YouTubers have discovered that the video hosting platform is an excellent way to provide content that educates, connects, and informs the virtual asset industry.

We recommend using YouTube to host any long content that explains your product because the video is much easier to digest than text.

Furthermore, YouTube videos are very simple to link to from other channels. Another advantage is that YouTube videos are available in perpetuity.


When it comes to hosting blog content, Steemit has established itself as a viable alternative to Medium. Steemit is great for attracting new readers to your content, but it will do nothing for your domain’s SEO.

P.S. Use Steemit to supplement, not replace, your existing blog.


In 2022, Instagram is one of the fastest-growing social media platforms. Instagram stories are also a great and quick way to showcase new company updates and give your audience a taste of your personality.

We recommend that you keep your Instagram feed up to date with recent news and market updates, as well as project updates.


Clubhouse is another incredibly fast-growing platform that is extremely popular among cryptocurrency’s most well-connected users. While it has lost some of its popularity since it went viral in early 2021, Clubhouse still has a sizable community of cryptocurrency users.

Email Marketing

Email marketing provides numerous opportunities because it allows businesses to personally reach and connect with their target audience while increasing sales more cost-effectively. Newsletters, whether created by PR professionals or by your company, have proven to be an effective way of keeping investors informed about a project and allowing them to promote airdrops and other updates and events.

Consumers can check their inboxes whenever and wherever it is convenient for them, using any device. This is due to the fact that more people are using their mobile devices to access not only emails but also other types of media and information. On mobile, well-designed emails can generate more conversations than any other medium. Customers who have subscribed to a company’s email list have already agreed to receive emails. As a result, they will appreciate receiving updates from the cryptocurrency project.

As previously stated, running analytics in the cryptocurrency industry can be difficult due to the constant changes. Email marketing tools enable businesses to track what happens after they send out an email campaign or other content.

They can monitor delivery, bounce, unsubscribe, click-through, and open rates. It provides businesses with a better understanding of how their email marketing campaign works. It also indicates whether they need to go back and tweak the things that aren’t working. Although measuring overall cryptocurrency marketing efforts may be difficult, you can track and measure your email marketing efforts.

Press release

It makes no difference who publishes or does not publish your press release; you must have one. Many cryptocurrency websites and agencies are now constantly on the lookout for new projects to write about on a daily basis. Furthermore, these publishers typically have a very defined and specific audience that corresponds directly to the Stock target market for ICO and cryptocurrency projects.

Writing a press release is simple, but writing a good cryptocurrency press release requires more effort on your part. It may appear to be a good idea to modify a standard press release template to fit your company.

However, in order for a crypto press release to be effective, you must understand which aspects of your news should be highlighted. Potential customers want specific information. Give them this information right away so they don’t have to look for it.

It would also be beneficial if you avoided using any jargon. The crypto industry is difficult enough for people to understand without you throwing a bunch of industry jargon into your press release to appear credible. Don’t do it.

Breaking down your news into easily digestible chunks will help you stand out from the crowd of crypto startups that are constantly spouting obscure industry jargon. If you can understandably explain your news, your readers will remember you for the right reasons.

Bounty campaigns

Bounty campaigns are rewards given to multiple participants for various activities related to an initial coin offering (ICO). In general, the award rewards or tokens to people who complete specific tasks that aid in the promotion of a company’s ICO.

Participants in an ICO can be found at various stages, ranging from investors to ICO promoters and developers. The campaign incentives can be cash rewards, which are still uncommon, or free/discounted tokens that can be cashed in later when the tokens are listed on an exchange.

Bounty programs/campaigns can incentivize developers to find bugs or provide feedback on other design elements because the ICO process is divided into two stages. People who test the blockchain and discover a flaw are rewarded, which is also known as a bug bounty.

Following the launch of an ICO, the priority is to fine-tune the released blockchain. In that case, bounty rewards can also be offered to translators who help ensure the blockchain’s global reach by translating development and marketing documents.

Bounty campaigns are not for every project, but they can be extremely beneficial on multiple levels. While it is most commonly used as a cryptocurrency promotion strategy, it can be much more.


One of the most common marketing events you can use to raise awareness about your project is an airdrop. All you need to do is reward people who complete a mission you created.

For example, give out a certain amount of your project coin to those who join your official Telegram channel or who share information about your project on social media.

Airdrop events encourage people to spread the word about your project, attracting more attention, investors, and channel members.

In the cryptocurrency industry, airdrops are still very common and effective. Sending free coins or tokens to people’s wallet addresses can help you promote your new currency if you’re new to the market.

Finally, airdrops are extremely popular among investors and a great way to generate interest in a project. Needless to say, the more free tokens you offer, the more likely your community will grow.

Publish major events on calendars

The primary goal of any cryptocurrency marketing strategy is to retain and engage existing audiences while also attracting new investors. Because the crypto space is constantly expanding, it can be difficult to monitor and keep track of every development.

Calendars are commonly used by investors to track a company’s project operations in order to stay ahead of the competition. You must do the same.

To mark milestones or monthly update reviews, you should publish your initial coin offerings (ICO), initial exchange offerings (IEO), and security token offerings (STO) on major crypto calendar websites. Because investors value transparency, this practice will make it easier for them to know what to expect. It will also make tracking public communications easier for internal personnel.


Podcasts are becoming increasingly popular for a reason. This is an opportunity for a cryptocurrency project to broadcast to a larger audience and educate listeners about the project’s features.

Having said that, audio content is now more effective than ever, making it one of the more effective strategies for raising awareness about the project.


A simple search on Google or YouTube will reveal that many influencers have a large number of followers. With this in mind, rather than attempting to build a fan base for your new channel, it may be far more beneficial to capture the attention of an audience on an existing channel.

You should not rush this methodology since projects are more likely to be accepted well if the brand takes time to establish a relationship with an influencer before suggesting an interview. In either case, working with an influencer is a win-win situation. The influencer gets to talk about something interesting, which increases audience engagement. Your cryptocurrency project, on the other hand, will gain valuable exposure.

Influencer marketing

Because of the increased interest in the digital currency world, influencer marketing has become a significant part of company and marketer marketing budgets. It has grown in importance in almost every industry because it provides people with more exposure through this group of millions of devoted followers. Of course, selecting the right influencer is critical.

Nonetheless, ICO marketing professionals have been employing influencer marketing strategies for quite some time. This has resulted in a win-win situation for both the company and the influencer. To be successful with influencer marketing, you must first contact your target influencer. It’s also important to give them a quick overview of your technology before delving into the meat of your review or analysis.

Because PR and influencer marketing is all about creating a product and gaining visibility, it’s important to remember that finding the right media outlet or influencer is essential to getting coverage for their project. Identifying the right people in the industry allows you to stay up to date on industry news and better reach your target audience.

Once you’ve decided on an influencer, you must qualify them to see how they match your ideal market and affect your audience. While having a broad reach is important, you should also prioritize quality over quantity. You should spend time reviewing the content of your target influencers to ensure it is relevant to your brand, industry, and product.

Otherwise, you will almost certainly not receive the desired media coverage for your ICO and cryptocurrency. Simultaneously, the cryptocurrency industry differs from others in terms of product provision. You must be prepared to compensate your influencers in some way.

It is critical to use the services of top crypto influencers when marketing your crypto project. Crypto influencers are important in the blockchain industry because they spread the word about your project to their respective audiences.

These thought leaders wield enormous power over their followers. As a result, if they approve your project to the followers, you will most likely find valuable leads. Influencers can help your project gain positive public relations by getting people talking about it. Influencers can also clearly explain to the audience the benefits of your project.

Because there are so many crypto influencers to choose from, you may be spoiled for choice. To overcome the challenge, you can use a variety of techniques to evaluate an influencer. For example, consider their number of followers, the topics they cover, and the channels they use. The majority of crypto influencers use multiple platforms, including Twitter, Instagram, Facebook, and YouTube.


It’s impossible to discuss a company’s digital marketing efforts without mentioning SEO. When it comes to cryptocurrency marketing, the Internet, social media, and mobile technologies have changed the game and provided crypto companies with new tools.

Because of the digital age, public relations and SEO go hand in hand. This is especially true when developing an effective public relations strategy to spread the word about a company and its products and services. Furthermore, without SEO optimization, businesses will never rank high enough on search engines to be noticed.

To be successful with SEO, you must first identify and constantly update the keywords related to your project. It’s also critical to keep your website mobile-friendly and your blog posts and content updated on a regular basis.

You must understand your brand’s essence and communicate it effectively through keywords. You should also monitor your domain and page authority, as well as track your progress over time, and build links through content.

There are numerous factors that influence a company’s SEO rankings. These include reviews and star ratings for businesses, social media mentions and shares, and keywords in business listings. When using these elements, you should prioritize quality over quantity.

Finally, you can improve your website’s ranking by using relevant keywords to increase your online presence and awareness.

Affiliate marketing

Affiliate marketing is based on the same ideas and concepts as influencer marketing. The only difference is that affiliate marketing can be done by anyone who is interested in a brand, rather than just a major social media influencer. Instead, it works by delegating product marketing and creation duties to various parties such as the seller and product creators, the affiliate or advertiser, and the consumer.

For those who are unfamiliar with affiliate marketing, it is the process by which affiliates earn a commission fee for marketing the products or services of another person or company. The procedure is straightforward. Consumers and affiliates look for a product they like, promote it, and earn a percentage of the profit from each sale. It is yet another way for businesses to use third parties to run marketing for them at a lower cost.

You can compensate your affiliates in a number of ways, including pay per sale, pay per lead, and pay per click as explained below.

The current standard affiliate marketing structure is pay-per-sale. This is when a company pays a percentage of its sale price to an affiliate after purchasing it through marketing strategies.

Pay-per-lead programs pay affiliates based on lead conversion. Consumers must be persuaded to visit a company’s website and complete an action in this case. This can include filling out a contact form, signing up for a product trial, subscribing to a newsletter, or downloading software or files.

Pay per click encourages affiliates to direct customers from their unique marketing platform to the company’s website.
The affiliate will then be compensated based on increased web traffic to a company’s website.


Given the recent surge in popularity of cryptocurrency projects, it’s critical to brand your project in a memorable way if you want it to stand out. One effective method is to ensure that your brand name emphasizes what makes your project unique.

Another method is to use simple names that are easy to remember. Bonus points if you can come up with a name that conjures up a vivid image in the minds of your target audience. At this point in time, the more memorable your project, the more likely it is to remain top of mind with potential investors. recently made a bold branding move by acquiring the naming rights to the Staples Center in Los Angeles. has increased brand awareness both within and outside of the crypto space by associating its brand with a popular sport. Similarly, Square recently rebranded, changing its name to “Block” in an effort to increase the project’s market visibility.


Setting up a Telegram profile can assist you in reaching a larger audience with your cryptocurrency project. Telegram has recently grown in popularity in the cryptocurrency space, and for good reason. However, we do not recommend that you use Telegram simply because everyone else is. Rather, we recommend Telegram because it provides tangible benefits for a cryptocurrency brand.

To begin, unlike other social media platforms, Telegram allows cryptocurrency advertisements. Furthermore, the platform’s end-to-end encryption provides traders with increased privacy. By populating your groups with bots, the app also increases the popularity of your cryptocurrency project. These bots create the appearance of a popular project, attracting genuine members to your groups.

You can attract more people to your brand and build an engaged online community by using Telegram wisely.

Aside from the foregoing, those behind ICOs and cryptocurrency projects should make every effort to stay informed and maintain an active presence in the community. Attend conferences, take phone calls, answer questions, and make connections to help your project. There is no one magical solution that will propel your project to success; it is the determination to persevere that counts.

Benefits of telegram crypto marketing strategy

Crypto groups on Telegram have become an important part of the marketing strategy for many blockchain projects. Telegram has several features that meet the needs of the cryptocurrency industry. High security, community building, and engagement speaking directly to your target audiences, and Telegram channels are some of the platform’s features. Telegram also includes built-in bots and tracking tools to make your life easier.

Many people mistakenly avoid investing in the cryptocurrency industry because they believe it is risky. Telegram, on the other hand, overcomes this issue by ensuring information privacy through a high-standard encryption feature. Nobody can access or track your financial records if you use this feature.

You may not have enough time to devote to your Telegram community while fine-tuning your project. This is where Telegram bots come in. You can combine bots with FAQs to help you respond to the most common questions from customers.

A royal user base, the ability to engage crowds, and a high-quality user experience are some of the other features that make Telegram the best platform for the crypto industry.

Direct messaging

This is an effective way to get the word out about your cryptocurrency launch. When your email marketing strategy fails, this technique may bear fruit. Direct messaging, can be counterproductive if you lack the necessary skills. Here are some pointers to help you write the best explicit messaging texts:

Introduce yourself: Your first message to a client should be an introduction. Remember to thank your prospective client for choosing to follow you when writing your introductory message. Also, tell your audience that you’re looking forward to connecting with them.
Explain what you do: It is critical to explain what you do to your prospective client. This lets them know why you’re messaging them directly.
Avoid sending the same message to everyone: many people will notice if you copy and paste messages. As a result, it is critical to create a unique message that is tailored to a specific individual.

PR and media outreach

While it is critical to communicate directly with the general public and target audiences, it is also critical to communicate with media professionals because they play an important role in disseminating information to the general public.

Despite the oversaturation of media platforms, sending newsworthy content such as press releases and sponsored stories to media publications is a simple and effective way to reach out to cryptocurrency investors. It is not always necessary to rely solely on stories written by media professionals to gain attention.

Typically, PR and media outreach are only required during the initial communication process. If done correctly, awareness will naturally follow.

Media is an essential component of your cryptocurrency marketing strategy. They disseminate information to the appropriate audiences. Here are some reasons why you should include public relations in your marketing strategy:

Product education: While the concept of blockchain technology is becoming more popular, many people still do not understand it. Experienced crypto marketing firms can assist in the creation and execution of campaigns to help crowds understand blockchain technology.

Strong brand identity and authority: The blockchain market is highly competitive, as anyone can enter. However, as a crypto entrepreneur, you must establish yourself as an industry thought leader. You will build a strong reputation if you consistently share high-quality content in a variety of reputable publications. Many people will regard you as a go-to expert in the blockchain field. Furthermore, your public relations campaigns can help spread the word about your project, which is critical in lead generation.

Creating a positive image in your community: Public relations strategies aid in media engagement, which leads to positive community relations. Positive media engagement and community relations will boost your crypto marketing efforts by generating leads.


Networking is important in any industry, but it is especially important for a little-known project in an emerging market like blockchain. It’s best if you build relationships at every opportunity, and LinkedIn is probably the best place to start.

Indeed, with useful tools such as Linked Helper, ICO team members can automate the process of reaching out to potential sponsors and influencers on LinkedIn.

LinkedIn users respond quickly to messages and are open to cold messages or inquiries from people they do not know. LinkedIn has an advantage over other social media platforms in this regard. If you’re new to the market, you should make the most of LinkedIn’s networking features.

Web designs

This may be the most important step to take before launching your crypto project. You must create a website because it will be the first channel that potential investors will see.

Find and set up a relevant web design, and create an online platform that reflects the identity of your project. Don’t forget to include everything your investors will need to know, such as a roadmap, whitepaper, team member descriptions, and so on.

Your website provides an opportunity to persuade people to invest in your project by demonstrating the benefits of the project and its potential future.

Prospective investors will interact with your platform first when evaluating your project. To elicit positive responses from visitors, the website must appear professional. When creating the site, make sure it’s easy to use, mobile-friendly and has useful content. Visitors can learn a lot about your product if you provide accurate information. These include an investor deck, a whitepaper, a light paper, a project team, LinkedIn profiles, and so on.

Do not expect someone to discover your project and invest in it out of the blue. You must be convincing and credible, which can be accomplished by displaying adequate resources.

Crypto communities

There are a number of other communities where you can promote your new coin offering, in addition to the official bitcoin community.

First and foremost, you must locate and join the appropriate community websites.

Before discussing your own currency, you must first establish trust by participating in ongoing discussions. Then you can officially introduce your coin to the community users, including its history, benefits, future, and other details.

If they are interested, they will ask questions to which you can respond appropriately.

Paid promotions

If you are unfamiliar with manual online marketing tactics, you can use a paid marketing services platform. For example, Google, Facebook, Twitter, YouTube, and a number of other online platforms offer these services.

These services entail displaying advertisements, videos, banners, and other advertisements about your project on well-known sites with a large user base. The goal is to generate traffic from those ads and direct it to your website or other project-related links.

When everything is in place, the paid promotion will begin automatically. However, in order to target the right audience, you may require the assistance of an online marketing company.

Reputation management

The primary reason for reputation management is to keep investment coming in. It is critical to establish and maintain a positive reputation for your project, but you must also remove any negative publicity.

While you are working on your crypto project, there is a good chance that your competitors are plotting to destroy your brand reputation by spreading FUD.

A clear and positive public perception of your project will result from effective reputation management. It entails retaining positive attention while removing negative attention from your project.

Push notifications

Push notifications are a method of sending messages directly to the user’s mobile device. It could appear on a lock screen or in the top section of a mobile device. As a result, an app publisher can only send a push notification if the user has installed their app. If you have enabled push notifications for the process, they can be sent at any time through the app publisher.

This is yet another powerful tool for keeping users engaged with an app or re-engaging with one they haven’t used in a while. This is undoubtedly beneficial because it re-engaged users, who have significantly higher in-app conversion rates and lower acquisition costs than new users.

Kakao talk

Crypto is a global currency that should not be overlooked. When promoting your project in Korea, you should consider KakaoTalk.

KakaoTalk is the most popular messenger app in South Korea. When you look at the South Korean market, you will notice that they invest aggressively in cryptocurrencies. This market is particularly valuable for this industry. As a result, you must use KakaoTalk to promote your cryptocurrency in the local market.

One thing to keep in mind when managing a KakaoTalk chat room is that, unlike Telegram, you must focus on only one chat room. It’s because the KakaoTalk UI annoys users when there are a lot of chat rooms. As a result, all announcements, events, and communications for your project must take place in a single official chat room.

Ask Me Anything (AMA)

People will naturally become more interested in your project’s intricacies as it grows in popularity. Ask Me Anything (AMA) is a time when you can respond to questions posted on your communication channels.

Gather all of your investors’ frequently asked questions and prepare to answer them. Choose one interviewer to ask those questions, and prepare well-written responses for them. You’ll be able to give clear, concise, and understandable answers when the interviewer asks you questions.

This is a good strategy for removing FUD (Fear, Uncertainty, Doubt) from your project and demonstrating that you care about your investors.

Display campaigns

A display campaign is a type of paid advertisement in which you can promote your cryptocurrency project on popular websites with a large number of investment-related users.

These advertisements may take the form of images, video, audio, flash, and text with visual effects that can entice potential investors.

Many blockchain startups use this strategy to effectively market their new project to interested users on relevant websites.

PPC and banner advertising

Pay Per Click (PPC) is a promotional strategy to consider when developing your cryptocurrency marketing campaign. PPC includes ads, videos, and other media that are placed on platforms such as Google Ads, Facebook, and LinkedIn. You can drive a lot of traffic to your website with this campaign.

Marketers can also use banners to jumpstart their promotion campaigns. Over 5000 blockchain-related websites currently participate in banner programs. Examine the programs and select the ones that are within your budget.

Maintain simplicity

Blockchain is a technology concept that includes numerous technical terms. While these terms are important for tech-savvy people, they are not required when marketing your project.

It’s critical to use simple language that your target audience can understand when crafting marketing messages. Remember that the crypto space is evolving, and many people require educational information to help them understand. As a result, you must select terms that any layperson can understand.

A sales copy filled with complicated words may not pique the interest of potential investors. Please go over your text once it is complete and remove any words that your audience may not understand.

Seek the attention of the right publishers

There are niche publishers in the crypto field who can help your marketing efforts. Publishers you should pitch your press release to include CoinDesk, Decentral, and CoinTelegraph. Share copies of your project’s whitepaper and a resume of the products you’re marketing when you hire this editor.

Tell a story to explain the benefits of your project

To stimulate the interest of potential investors, it’s best to tell a story about the benefits of your crypto project. Your story can focus on a variety of topics, such as why your project exists, why you developed the technology, and what problem you hope to solve. All of these elements can be captured with a brief and straightforward video or a relevant image.

ABC – Always Be Collecting Emails

Emails should always be collected when marketing your brand. This should take place right from the start of an ICO or cryptocurrency project. Building a subscriber list takes a significant amount of time. Nonetheless, as any professional marketer will tell you, email is still the most effective way to reach out to a specific audience.

Frequent public communication is essential

When you’ve established your audience, it’s critical to keep them up to date on what your team is up to. While some cryptocurrency projects communicate on a daily basis, others update their communities twice a week. Some teams, however, can update their groups once a month. If you do not contribute to your community, it may disintegrate. You instill trust in your crypto community through communication, which leads to trust in your project.

The thrill of anticipating the release of your favorite web series after the trailer is indescribable. Not only do web series create hype, but any major event does as well. And, surprise, the same rules apply in the crypto world.

You must generate a lot of excitement for your cryptocurrency launch.

This requires you to keep pushing out updates about the cryptocurrency launch. Keep your audience up to date on project milestones, the next plan on the roadmap, when the crypto ICO will go live, and so on. Calendar sites such as ICOCountdown, ICObench, CoinMarketCal, and Coindar can be used to distribute project updates.

Craft a whitepaper

A whitepaper is a detailed document that captures key aspects of your project. The whitepaper describes the market problem, how you intend to use blockchain technology to solve it, the benefits of investing in your project, and the roadmap for your project.

Portray yourself as a thought leader in your industry

Blockchain is a hot topic right now, and many people and businesses require experts in the field. As a project manager in this field, you must create informative articles and compelling opinion content that positions you as a thought leader. Joining blockchain communities and participating in various discussions are also options.

Using referral programs

Among all marketing channels, referral programs have the highest retention and conversion rates. It is as simple as the audience’s willingness to trust a product if a friend uses it. Companies reward a loyal customer base to encourage word-of-mouth marketing. Then they promote to gain more offers, and new joining customers are subjected to a variety of exciting offers as well.

Hire a cryptocurrency marketing company

Hiring a professional crypto marketing company can save you a significant amount of time and money that you would otherwise spend experimenting with various techniques that may or may not work.

An experienced cryptocurrency marketing firm, on the other hand, will have a time-tested marketing strategy to take your crypto/blockchain/ICO from nowhere to fame in the digital world in order to raise more funds or get more traders to buy your coin.

A reputable cryptocurrency marketing company, such as SAG IPL, will employ all of the strategies listed above, as well as others, to effectively promote your ICO and cryptocurrency to potential investors/traders.

It will use modern marketing strategies, tools, and techniques, as well as industry influencers, to achieve better results in terms of increased reach, leads and investment, and trading activity for your cryptocurrency.

The trick now is to find the right cryptocurrency marketing company that is both dependable and competent.

To deliver the best marketing campaigns, the right agency has the right human resources and tools. Because there are so many marketing firms on the market, it can be difficult to choose the best one. So, before you enter the market, it’s best to arm yourself with knowledge.

Before hiring a crypto promotion company, find out what previous clients thought of the marketer. This allows you to determine whether the company has prior experience providing high-quality solutions.

After reviewing the previous clients’ reviews, it’s critical to learn how the agency communicates with its clients. A professional team understands the importance of effective communication and employs a variety of strategies to engage its clients.

Furthermore, you must be familiar with the team members who will be working on your project. As a result, it’s a good idea to visit professional networking sites to learn more about each team member.

Crypto project owners should also look into the rates of a marketing firm. Remember that it is critical to hire a company that is within your budget.


We have provided you with online marketing techniques for your cryptocurrency project in this list that can help you quickly build trust, relationships, and credibility. You will solve problems, educate, and inspire your potential users if you enrich your content strategy and provide value to your audience.

We hope these marketing tips are useful for the launch, marketing, and advertising of your cryptocurrency project.

FAQ on crypto marketing strategy

How do I create a crypto marketing plan?

In your crypto marketing strategy, you should disregard the number of followers and instead concentrate on the most important aspects of your project:

  1. Interact with your audience.
  2. Encourage your target audience to recommend you.
  3. Let’s do some airdrops.
  4. Make use of social media for your project.

Where can I promote my crypto project?

Here are some effective ICO and cryptocurrency marketing strategies:

  • ABC stands for Always Be Collecting Emails.
  • LinkedIn networking
  • Social media
  • Press Release
  • Public Relations and Media Outreach
  • Bounty Campaign
  • Airdrops
  • Schedule major events on calendars
Last Updated on November 2, 2023 by Nansel Nanzip Bongdap
Entrepreneur at Financial Falconet | Author's Bio Page

Nansel is a serial entrepreneur and financial expert with 7+ years as a business analyst. He has a liking for marketing which he regards as an important part of business success.
He lives in Plateau State, Nigeria with his wife, Joyce, and daughter, Anael.