Advantages of mobile advertising

There are different disadvantages and advantages of mobile advertising. Mobile advertising is the new gold mine online that many small businesses, large companies, religious groups, and non-profit organizations are taking advantage of today. This is mainly because the world is going online and if any business or organization lacks an online presence then it would … Read more

Why is content marketing important?

Why is content marketing important? In today’s world, content, media, and technology keep evolving and in regard to this, companies and brands are evolving how they market and showcase themselves. This evolution is most especially inspired by consumers who are currently looking beyond simple advertising tactics from brands. Customers now seem to crave more unique … Read more

Market Prospect Ratios Examples and Formula

Market prospect ratios are also known as market value ratios. They are key tools that investors use to assess the potential return of an investment. The most common market prospect ratio is the price-to-earnings (P/E) ratio, which measures the relationship between a company’s stock price and its earnings per share. There are many market value … Read more

Why email marketing is important for small business

There are several reasons why email marketing is important for small businesses. As a small business owner deciding where to invest your marketing money isn’t a decision, you joke with. You will need to attract new customers and keep your already existing clients coming back, and as a start-up or small business owner, you can’t … Read more

Intent based marketing meaning and examples

Intent-based marketing is a strategic approach to marketing that focuses on predicting and understanding a consumer’s intent to purchase a product or service before they make the decision. Intent-based marketing takes into account all the ways in which a customer could interact with a brand, from organic search to social media to direct mail, to … Read more

How to market to moms

Marketing to mothers to purchase a product can be really dicey. A lot of brand influencers or marketers don’t know how to market to moms. This may not be a result of them not being good at their job, but the challenge of actually getting the attention of moms. Moms are the target audience for … Read more

How to Evaluate Market Segments

Before looking at how to evaluate market segments, let us have an overview of what market segments imply. Evaluating and choosing the right market segment helps in boosting a company’s market share. What are market segments? Market segments are the people that are being grouped together for the purpose of marketing. In other words, they … Read more

Marketing Mix Modeling & Optimization

Marketing mix modeling & optimization are basic elements that help in the enhancement of the marketing mix as better allocation of products are being facilitated. Other importances will be explained in the article. The process of marketing or distributing a brand particularly requires attention from management. This is because production is irrelevant until the products … Read more

5 Advantages of mobile marketing

The advantages of mobile marketing in our technology-driven world today can not be overlooked. We are living in a world where everything has gone online and with this, you can not afford to be using the traditional methods of marketing alone because you’d be forfeiting the many benefits that can be gained from mobile marketing. … Read more

6 Benefits of mobile marketing

The benefits of mobile marketing today can not be overemphasized. Since 2012, mobile phone users have gone up by more than a hundred percent seeing mobile phone users go from 1.8 billion to an outstanding 3.8 billion users. These numbers are expected to go up continuously over the next few years and this means that … Read more