Identity based marketing: pros and cons

Identity based marketing is an offshoot of the large-scale advancement in the marketing world, which has led many brands to develop consumer-specific marketing for their brands. Decades ago, marketing was not specialized and did not involve in-depth research before marketing to consumers. At that time, the leading marketing differentiators were … Read more

5 reasons why marketing is important

In this article, we will be discussing 5 reasons why marketing is important in business. As a business owner, how you market your business or brand determines how successful your sales will be. You need to know what your customers want, and whether they will trust your products enough to … Read more

Digital marketing and UX design

In 2022, digital marketing and UX design is the way to go for many businesses today, but many ignore UX design and its usefulness in digital marketing strategies. Without a doubt, digital marketing is essential for the growth of many businesses, especially now that all the companies and organizations are … Read more

Why SMS Marketing is Important

There are many reasons why SMS marketing is important. In this article, we shall review the benefits of SMS marketing to your business. Before going to the importance, let us look at the meaning of SMS marketing. Many benefits are attached to the use of SMS marketing, however, many businesses … Read more

Why email marketing is important for small business

There are several reasons why email marketing is important for small businesses. As a small business owner deciding where to invest your marketing money isn’t a decision, you joke with. You will need to attract new customers and keep your already existing clients coming back, and as a start-up or … Read more

Content is King, Marketing is Queen

Content is King, Marketing is Queen. Content and marketing are the foundation on which any successful brand stands. Without them, your brand becomes like castles built in thin air- it just cannot stand. Humans have become increasingly connected through the internet and numerous social media platforms such as Facebook, Twitter, … Read more

Marketing Efficiency Ratio: MER Formula and Calculation

The Marketing Efficiency Ratio (MER) is a tool used by marketing managers as an index to measure the effectiveness of their marketing campaigns. The MER is calculated by dividing the total marketing revenue by the number of sales generated from that campaign. MER is also called Marketing Expense Ratio, Marketing … Read more

How to improve ROI in digital marketing

Many organizations use digital marketing, but not everyone knows how to improve ROI In digital marketing. It’s very common nowadays for brands, small businesses, major companies, and organizations to use digital marketing to create awareness for the products, services, or messages and they spend huge sums of money to promote … Read more

Why is goal setting important to inbound marketing?

Why is goal setting important to inbound marketing? There are several reasons for this. The inbound marketers that are successful set goals because goal setting is the first step to achieving business objectives. In business, the main reason why your customers are your customers is that you solve their concerns. … Read more

Fax marketing and broadcast faxing

Fax marketing is a low-cost method of reaching out to customers that, when done correctly, can be more effective than targeted internet ads or other forms of direct marketing. However, fax broadcasting, like any marketing campaign, should be done with caution or you may end up with a negative reputation … Read more