Subway Positioning and Marketing Strategies

Subway was founded in Bridgeport, Connecticut on 28 August 1965, by Fred DeLuca and financed by Peter Buck. Since its inception, the core of Subway’s positioning has been based on the attributes of freshness, despite all the changes the fast food restaurant has undergone in its product and marketing strategy. … Read more

Benefits of Financial Planning

Financial planning plays a crucial role in skillfully managing and protecting one’s finance­s. People can benefit greatly from this technique by organizing a plan to reach their financial objectives and guarantee their long-term stability. Effective financial planning offers numerous benefits, whether you seek advice from a financial advisor or handle … Read more

Starbucks’ Competitive Advantage and Strategy

Starbucks’ competitive advantage and strategies have contributed significantly to its being the world’s largest coffeehouse based on a business valuation done by Wikipedia. Starbucks Corporation, commonly referred to as Starbucks is an American multinational chain that was started by Jerry Baldwin, Gordon Bowker, and Zev Siegl. The brand consists of … Read more

Disney’s Vertical Integration Strategy and Examples

Disney’s vertical integration strategy has been far-reaching and diverse; establishing the company as a force to reckon with in the world of entertainment. When the company got founded on 16th October 1923 by Roy O. and Walt Disney, it was known as Disney Brothers Cartoons Studio. The name got changed … Read more

Nike’s Competitive Advantage and Strategy

Nike was founded in 1964 by Phil Knight and Bill Bowerman and has since then grown to be one of the most popular brands in the world. Due to Nike’s competitive advantage, the company has a long history of success and profit margins. The success of this world-renowned sports, footwear, … Read more

Tesla Competitive Advantage and Strategy

Tesla Incorporation was founded in July 2003 and has since then grown exceptionally to become one of the leading manufacturers of electric vehicles in the United States. As a result of Tesla competitive advantage and strategy, the company has achieved so many milestones that have made it a key player … Read more

IKEA Supply Chain Problems and Issues

Managing a big large multinational conglomerate like IKEA comes with several challenges and issues, especially in the supply chain. Some of IKEA’s supply chain problems are related to quality control, product availability, and disruptions caused by global events such as the Suez Canal blockage. Let’s see some of the case … Read more

Starbucks Supply Chain Issues and Management

Starbucks as a specialty coffee retailer has well-planned and organized processes to ensure it produces and delivers high-quality coffees to end-user consumers. However, there are some challenges that the company faces while carrying out these operational processes. Such Starbucks supply chain issues and challenges, if not well managed, can be … Read more

McDonald’s Competitive Advantage

McDonald’s competitive advantages have aided the brand in maintaining its position as one of the biggest fast-food chains in the world. The company has been in existence for over 70 years and has been named among the top 10 most valuable brands in the world from 2008 until 2022 based … Read more

McDonald’s Supply Chain Issues and Process

McDonald’s supply chain issues are diverse considering the vast number of outlets that the company operates. Its supply chain process on the other hand, though comprising a vast network of individuals and companies is pretty straightforward. This multinational fast-food chain began as a restaurant in 1940. It got rebranded as … Read more