Digital and Physical Marketing Examples and Differences

The major difference between digital and physical marketing is the medium through which an audience encounters a marketing message. In this digital age, it’s normal to buy all sorts of products over the internet. For instance, during the pandemic COVID-19, the increase in digital purchases grew, and there were inevitable … Read more

How to Market your Cryptocurrency

There are different things you need to learn on how to market your cryptocurrency in order to get a better-targeted audience. Cryptocurrency and blockchain-based startups have skyrocketed in popularity. Therefore, initial coin offering (ICO) funding for startups has surpassed more traditional venture funding, leveled the playing field, and is an … Read more

Societal marketing definition and examples

Societal marketing is an orientation or philosophy that holds that a company should make marketing decisions not only by considering consumer wants but also by considering society’s well-being. In this type of marketing, the consumer’s wants are given primary consideration, while the company also tries to balance these wants with … Read more

Disadvantages of Societal Marketing Concept

Societal marketing is a philosophy that suggests that businesses should make marketing decisions not only by considering consumers’ wants but also by considering society’s long-term interests. While this may sound like a good idea, in theory, there are actually quite a few societal marketing concept disadvantages that come along with … Read more

Social Marketing Examples, Theory, and Strategies

If you are in the field of marketing, it is important to know about social marketing. It is a tool that allows you to influence people’s behaviors. In this article, we will discuss social marketing examples, theories, and strategies. Most people think of social marketing as simply “promoting” a message … Read more

Societal marketing concept: examples and companies

The societal marketing concept holds that a company should make marketing decisions not only by considering the needs of the company but also by considering the needs of society. This means that a company should not only focus on making a profit, but also on making a positive contribution to … Read more

Why is content marketing important?

Why is content marketing important? In today’s world, content, media, and technology keep evolving and in regard to this, companies and brands are evolving how they market and showcase themselves. This evolution is most especially inspired by consumers who are currently looking beyond simple advertising tactics from brands. Customers now … Read more

Blockchain marketing strategy and benefits

Blockchain marketing has had a positive impact on marketing strategy effectiveness and, ultimately, firm performance through improved customer value propositions, increased sales revenue, lower costs, and higher profitability. Blockchain deployment has caused significant disruption in how marketers communicate with consumers, as well as how they manage marketing mix variables and … Read more

Brewery marketing: how to market beer

The brewing industry is one of the fastest-growing industries in the United States of America. While this expansion is great for the industry and the economy, the crowded marketplace makes it even more important to differentiate yourself and find authentic ways to grow your brand loyalty. To get you started, … Read more

Airdrop Marketing Campaign and Promotion

Airdrops are a popular way for companies to fund their cryptocurrency ventures. These companies use a crypto airdrop marketing strategy that involves the free distribution of new cryptocurrency tokens in order to raise awareness and build communities quickly. By allowing users to trade their tokens, airdrops can also aid in … Read more