Blockchain marketing strategy and benefits

Blockchain marketing has had a positive impact on marketing strategy effectiveness and, ultimately, firm performance through improved customer value propositions, increased sales revenue, lower costs, and higher profitability. Blockchain deployment has caused significant disruption in how marketers communicate with consumers, as well as how they manage marketing mix variables and marketing campaigns. In marketing, it … Read more

Brewery marketing: how to market beer

The brewing industry is one of the fastest-growing industries in the United States of America. While this expansion is great for the industry and the economy, the crowded marketplace makes it even more important to differentiate yourself and find authentic ways to grow your brand loyalty. To get you started, we’ve compiled a list of … Read more

Airdrop marketing campaign and promotion

Airdrops are a popular way for companies to fund their cryptocurrency ventures. These companies use a crypto airdrop marketing strategy that involves the free distribution of new cryptocurrency tokens in order to raise awareness and build communities quickly. By allowing users to trade their tokens, airdrops can also aid in the establishment of a token’s … Read more

Identity based marketing: pros and cons

Identity based marketing is an offshoot of the large-scale advancement in the marketing world, which has led many brands to develop consumer-specific marketing for their brands. Decades ago, marketing was not specialized and did not involve in-depth research before marketing to consumers. At that time, the leading marketing differentiators were based on traditional groupings such … Read more

5 reasons why marketing is important

In this article, we will be discussing 5 reasons why marketing is important in business. As a business owner, how you market your business or brand determines how successful your sales will be. You need to know what your customers want, and whether they will trust your products enough to purchase them. With marketing, you … Read more

Digital marketing and UX design

In 2022, digital marketing and UX design is the way to go for many businesses today, but many ignore UX design and its usefulness in digital marketing strategies. Without a doubt, digital marketing is essential for the growth of many businesses, especially now that all the companies and organizations are making their way online. So … Read more

Why SMS Marketing is Important

There are many reasons why SMS marketing is important. In this article, we shall review the benefits of SMS marketing to your business. Before going to the importance, let us look at the meaning of SMS marketing. Many benefits are attached to the use of SMS marketing, however, many businesses still underutilize and overlook it. … Read more

Why email marketing is important for small business

There are several reasons why email marketing is important for small businesses. As a small business owner deciding where to invest your marketing money isn’t a decision, you joke with. You will need to attract new customers and keep your already existing clients coming back, and as a start-up or small business owner, you can’t … Read more

Content is King, Marketing is Queen

Content is King, Marketing is Queen. Content and marketing are the foundation on which any successful brand stands. Without them, your brand becomes like castles built in thin air- it just cannot stand. Humans have become increasingly connected through the internet and numerous social media platforms such as Facebook, Twitter, etc. Everything seems to change … Read more

Marketing Efficiency Ratio: MER Formula and Calculation

The Marketing Efficiency Ratio (MER) is a tool used by marketing managers as an index to measure the effectiveness of their marketing campaigns. The MER is calculated by dividing the total marketing revenue by the number of sales generated from that campaign. MER is also called Marketing Expense Ratio, Marketing Efficiency Rating, Marketing Effectiveness Ratio, … Read more