Lululemon Target Market and Customer Base

Every business has a particular group of individuals who they consider the ideal consumer for their product or service. Lululemon is not an exception in this matter as they also have a particular demography they serve. Lululemon’s target market comprises females and males who earn a considerable income and are … Read more

Tesco Stakeholders Analysis

Every corporate organization in existence has individuals and organizations that have an impact on its operation and existence either directly or indirectly. These individuals or organizations are commonly referred to as stakeholders. Tesco stakeholders include its employees whom they refer to as colleagues, shareholders, company board, customers, suppliers, pressure groups, … Read more

Tesco Competitive Advantages and Strategy

Competition in the retail industry is very stiff, especially with the increasing globalization and expansion of most retail brands into several markets to enhance and increase their market share. Hence, a lot of companies employ different strategies in the bid to gain a competitive advantage in this ever-expanding free market. … Read more

Lululemon Strategic Sales

Every company that operates within the retail industry is largely dependent on sales for its revenue. Lululemon strategic sales is one of the product selling strategies used by the brand to increase sales by encouraging bulk purchases which consequently increases revenue. Here, we shall take a closer at what Lululemon’s … Read more

What is Value Chain Activity and Examples?

The value chain activity is comprised mainly of primary and secondary activities undertaken by business corporations when creating a product or service. These value chain activities generally progress from one stage to the other until the product or service created gets to the end-user or consumer. Understanding the various processes … Read more

Lululemon’s Competitive Advantages and Strategy

Lululemon’s competitive advantages include its brand positioning as a specialist in the production of yoga wear, the high quality of its products, as well as its strong community of loyal customers. This business corporation was established in 1998 by Chip Wilson in Vancouver, Canada. When he established the brand, Chip … Read more

Costco Competitive Advantages and Strategy

Costco’s competitive advantage of low-priced and high-quality products is influenced by its competitive strategy of cost leadership and product differentiation. The company traces its origin back to the establishment of the first wholesale club, Price Club by Sol Price in 1976 in San Diego, California. This was a novel retail … Read more

Lululemon Marketing Strategies and Marketing Mix

Lululemon marketing strategies combine the use of micro-influencers, social media, community, and in-store marketing. Other marketing strategies employed by the company include product scarcity, fabric exclusivity, as well as fashion and functionality of products. Lululemon Athletica Inc. is a multinational athletic apparel retailer that has Canadian roots. It was founded … Read more

Costco Supply Chain Issues and Management

The effective management of the Costco supply chain is one of the reasons why the brand has been successful. However, there are some problems that the company needs to effectively solve. These Costco supply chain issues could have a negative impact on the company if not properly managed. Costco is … Read more

Home Depot Supply Chain: Issues and Process

The Home Depot supply chain issues are mainly labor shortages, rising inflation and interest rates as well as sustainability issues in the company’s supply chain process. Home Depot was started in 1978 by Arthur Blank and Bernie Marcus alongside Pat Farrah and Ken Langone who were a merchandising guru and … Read more